I have just finished writing my book, Brand It Like Barack! How Barack Obama sold himself to America and what you can learn from this. I have to say that writing this book was quite the undertaking, but I feel that the book has many important storytelling principles in it that readers can learn from (aside from being a thorough analysis of how Obama won the presidential campaign in 2008).

17
Nov

Coming Soon

   Posted by: admin   in Announcements, Archetypes

Have you ever wondered about how your personality is formed, or why you have a particular sense of identity?  I am in the process of writing up descriptions of the 12 core archetypes this website will focus on.  There will be short quizzes available soon to help you identify which archetype is your primary driver and how you might be living our your life story based on this.

17
Nov

Recommended Reading

   Posted by: admin   in Announcements, Recommendations

I have had many students ask me what types of books they should read for more information on the topics of storytelling and the use of archetypes for branding. I have put together a page of recommended reading for books that I have used successfully when I teach this course at college. Please take a look at the “recommended reading” page if interested.

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I have added a page on cultural context. All too often we forget to think about the context of where we are living our stories. This new page will address how we can understand cultural disruption and use this knowledge to better understand and tell our story. For more information on this topic, I would recommend that you look at the Holt book. How Brands Become Icons: The Principles of Cultural Branding

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15
Nov

Adding Pages

   Posted by: admin   in Announcements

I am rapidly adding pages to this site so that you can find your archetype and begin telling your story more effectively. Please keep tuned for updates!

15
Nov

Welcome to my website!

   Posted by: admin   in Archetypes, Uncategorized

This website will discuss the power and use of storytelling in our identities. We will explore who we are through the characters we relate to. I will discuss favorite books I’ve read and used for teaching as well as games and polls to help us identify what we are and what we want!